Aaron Padín
The task was to design a logo that conveys their missions and the sense of trust and safety.
Modern slavery affects 36 million people in the world. The Fund is established in the effort to eradicate modern slavery. They work with governments, international organizations, businesses and civil society groups for the cause.
The symbol represents for the efficiency, strength, diversity and collaboration. Each shape incrementally reducing in size illustrates the process of ending slavery. In reverse, they also represent the growing impact of the fund. The negative space in the center signifies the fund’s goal: a slavery-free world.
This mark is also meant to change its shape based on the progress. The last stage of the adaptation is an abstract shape of a bird flying, symbolizing the freedom.