Aaron Padín
Getting sick is an unfortunate inevitability. But you can’t stay home every time you have a scratchy throat. That’s where Halls comes in. They might not cure you, but they’ll give you that little boost you need to get through the darkest months of the year.
We created a print and OOH campaign to illustrate how with the help of Halls these brave souls soldiered on even when sick.
We created a font entirely out of Halls lozenges, to demonstrate how the product itself represents the little pep talk you might need when feeling under the weather.
These days it is not advisable to go anywhere when you are sick or feeling poorly however these came out prepandemic.