Jet Blue: 360

Nobody likes flying during the holidays – especially when you're not flying JetBlue. So during the 2009 holiday season, we launched The Flyer's Collection. A series of high-end, albeit fake, products that make flying other airlines just a bit more like JetBlue.

We launched this campaign on Facebook and distributed Sky Mall inspired catalogs in newspapers and airport car services. We even setup a pop-up store in NYC's Meatpacking District using the props from the shoot.

So what do you do when the holiday season is over and you have 2 weeks left on a space you rented for the pop-up store?

Scroll down to the end to find out.