Working with seven artists, each assigned to an iconic moment in history and culture, we developed a timeline exploring the history of Puma and the direction it’s heading. Working on a canvas size of 24x36 inches, each artist worked in iconic styles relevant to their assigned decade.
The American graphic designer, David Carson, created the 1990s piece, a style done in the “grunge typography” that he defined in that era. Buff Monster, known for his hand-silkscreening techniques created a piece for the 2000s. The pieces were structured into a timeline. At the end of our timeline is the “Future,” represented in a white Puma Suede shoe on a white canvas to show that the future of the shoe is yet to be defined. It’s an invitation to create the next big moment.
PIECES
1960s Tommy Smith 1968 Olympics, Psychedelic Art
1970s Walt “Clyde” Frazier, Abstract Geometric
1980s B-Boy Culture, Graffiti Art
1990s Grunge Rock Music, Grunge Collage
2000s Skateboarding Culture, Graphic Illustration
2010s Usain Bolt Fashion and Sports, Minimal Art
FUTURE Future, Unwritten Style